Lifestyle &

Apparel for every rider™

New Chain Logo Design

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What We Stand For

Giving back is at the core of Cognative MTB. Through our 2% For the Trails initiative, we give back a portion of every sale to the volunteer organizations that protect, build, and maintain the trails we all love.

New Release

Cool Weather Gloves

Made of a fleece lined windproof neoprene!

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New Guide Trail Shorts

Available in Men's and Women's Fit

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New Release

Tech Technical Flannels

Our new performance built and trail tested flannels are here!

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Pisgah National Forest - Unisex Hoodie (Heather Army) Youth Cognative Standard Issue Retro - 3/4 Sleeve MTB Tech 2.0 Jersey Cool Weather Tech 2.0 Glove (Trees) Cool Weather Tech 2.0 Glove (Crystal Moss) Cool Weather Tech 2.0 Glove (Berm Peak)



We're committed to bring you the latest and greatest in mountain biking apparel, click below to shop our new releases!

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We're not

Reinventing the wheel

But we are changing the way mountain bike companies interact with and give back to their communities.

Learn more

Shop Now for the Best Deals!

Shop Fall Clearance


By far the best gloves I’ve ever worn. Fit my hand perfectly, grip the bars like it’s their job! They look basically new after some significant use

Bryan G

I own so many Cognative MTB t-shirts now, they're about all I wear...great quality, most comfy/soft shirts I wear.

Scott R

I like the feeling of freedom of movement in this jersey. It is a soft, lightweight jersey. Perfect sizing and fast shipping

Kelly R