Lifestyle &

Apparel for every rider™

What We Stand For

Giving back is at the core of Cognative MTB. Through our 2% For the Trails initiative, we give back a portion of every sale to the volunteer organizations that protect, build, and maintain the trails we all love.

50% Off XC Jersey Clearance

Available in Men's and Women's: while supplies last!

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New Release

Tech Lite Summer Gloves

Our lightest and most ventilated glove ever!

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New Release

Tech Tank Jerseys

Our new performance built and trail tested tank top jerseys are here!

Shop Men's
Men's Endurance Tech Pocket Bibs Women's Endurance Tech Pocket Bibs Cognative Faded Logo Unisex Hoodie (Cardinal) Cognative Faded Logo - Unisex 3/4 Sleeve Raglan Shirt (Vintage Black) Cognative Faded Logo Youth Hoodie (Black Camo)



We're committed to bring you the latest and greatest in mountain biking apparel, click below to shop our new releases!

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We're not

Reinventing the wheel

But we are changing the way mountain bike companies interact with and give back to their communities.

Learn more

Shop Now for the Best Deals!

Shop Fall Clearance


By far the best gloves I’ve ever worn. Fit my hand perfectly, grip the bars like it’s their job! They look basically new after some significant use

Bryan G

I own so many Cognative MTB t-shirts now, they're about all I wear...great quality, most comfy/soft shirts I wear.

Scott R

I like the feeling of freedom of movement in this jersey. It is a soft, lightweight jersey. Perfect sizing and fast shipping

Kelly R