Priorities Berm Peak Unisex T-Shirt

$29.95

Size

XS S M L XL 2X 3X

Color: Indigo

Product variants

Overview

Nice bike or Nice car? Seth's newest shirt is a tongue-in-cheek reminder that life’s too short to choose a flashy car over a proper bike. We already know you’ll make the right call.

Specs & Features

Unisex Fit (We recommend women size down for the best fit.)
High quality 60% ring-spun cotton and 40% poly blend
This premium Next Level blend allows the shirt to be lightweight, super soft, durable, and you don't have to worry about it shrinking in the wash.
Size up if you prefer a looser fitting T-shirt

Our Mission

We believe in the freedom of two wheels and the trails that make it possible. Every purchase supports our 2% for the Trails initiative — funding trail maintenance, protecting access to public lands, and preserving the places we ride. Over $100K donated and counting.

Shipping, Exchanges and Return Policy

Free Shipping on all US orders over $60
Free Exchanges on all non-closeout items
Returns have a $6 handling fee to cover shipping and labor.(Closeout items are not eligible for returns or exchanges).
Start your return or exchange HERE

View details

Style, comfort, durability and just plain fun.

I'm fortunate enough to have Cognative gear ranging from gloves and hats to jerseys and shirts and through all the blood, sand, dirt, mud, sweat and beer each and every item has held up to the trials and tribulations of this sport. The shirts and jerseys feel equally as good on a barstool as they do in the saddle. Amazing fabric, quirky designs and enough customer service to make me question ever buying anything from anyone other than Cognative again. Oh and their coffee is nothing short of a magical elixir.

Perfect

The Perfect Flannel?

Bought one of these for the wife at our local bike shop a few months ago when she got into riding. Loved the weight of the fabric and the slick metal snaps. Every time she wore it, I was envious. Then I got a sale announcement email from Cognative a few weeks ago. Couldn’t decide between the color-ways, so I bought one of each! Figured I’d pick out two or three of my favorites and return the rest. Once they arrived, they looked even better in person than on the website, so I decided to keep all six! Had never actually tried one on, and I was more impressed with the fit than I thought I’d be. I’m 5’11”, ~200 lbs and the large fit me absolutely perfectly. With so many flannels, the length or sleeves are too short or too long, it’s too tight or the shoulders aren’t wide enough, but these fit like they’re tailored just for me. Fabric is soft yet durable, they come out of the dryer wrinkle-free and ready to wear, and those buttons are amazing. Low profile, heavy duty, and oh so satisfying to snap! Has Cognative perfected the flannel? Pull the trigger on one, or six, and decide for yourself, you won’t be disappointed! Highly recommend!

Tech 2.0 MTB Glove (Fern)

Better than expected

It's a really nice material. Nicer than I was expecting. I probably won't actually wear it on the bike for a while cus I wanna keep it clean haha

Priorities Berm Peak Unisex T-Shirt

Customer Reviews

Let customers speak for us