Western North Carolina’s emerging activewear brand — now expanding into boutique and outdoor retail.
Join us at Booth #508–510, November 10–13, and discover apparel designed for life on and off the trail.
Rooted in Western North Carolina’s Adventure Culture
Born in the Blue Ridge Mountains and powered by the energy of our local trails and community, Cognative has built a loyal following through our blend of performance, comfort, local design, and donating over $100K to non-profit trail clubs across the southeast.
Our home base, the Cognative Café, doubles as a coffee shop, cafe , and our retail store — the hub where every Cognative vision comes to life.
Technical Flannels
Designed to keep your customers warm and dry with technical stretch flannel fabric that looks as good as it performs and blurs the line between activewear and lifestyle apparel. A top-selling favorite and a perfect seasonal gift.
The Highland Hoodie
The Highland is built from a fleece lined performance fabric for a wide temperature range. Designed to handle cold weather and shifting temperatures, this new blend delivers exceptional warmth, durability, and moisture control without adding bulk.
Lifestyle Collection
From Looking Glass Falls to DuPont Forest, our lifestyle line celebrates the places that define the Western North Carolina outdoor experience.
Custom & Wholesale Program
We specialize in custom flannels, jerseys, button-downs shirts for shops, clubs, and teams. Whether you want embroidered flannels or branded gear that turns heads — Cognative delivers boutique-level design with technical performance.
