Welcome NICA Coaches & Student-Athletes!
We’re proud to partner with NICA for the first time, and to give you exclusive access to our gear, community, and mission.
Cognative MTB has been designing and testing high-performance mountain bike apparel for years, including custom work for top-tier partners like Michelin and Öhlins. All of our product development happens on the rugged singletrack surrounding our Western North Carolina HQ and now we’re excited to bring that experience to the NICA community. Elevate your ride with trail-ready performance—built for the trail, trusted in town.
If this is your first time hearing about Cognative, you’ve probably seen our gear already — we’ve been the exclusive merch supplier for Berm Peak and Seth for the past five years.
NICA Benefits
- Because you’re part of NICA — licensed coaches or student-athletes — you'll have access to year round discounts after the Black Friday Sale is over.
- Black Friday Sale, no code needed: You can shop our full performance line during our Black Friday event and the discount is already applied — simple and ready.
- More benefits coming soon: We’re developing a dedicated NICA-program with unique offers, perks, and codes just for you — stay tuned.
- Ride with purpose: Every purchase you make supports public trails through our 2% for the Trails initiative — over $100K donated so far.
COGNATIVE CUSTOM
We create custom apparel for you with the same high standards we demand for our own brand.
Valid for licensed NICA coaches and student-athletes. Black Friday discounts are applied at checkout with no code required. The NICA-exclusive code program is forthcoming — we’ll update this page after the Black Friday sales ends. All purchases help fund trail access via our 2% for the Trails program (over $100K donated to date).