Early Black Friday · Ends 11/17

Up to 30% off trail-tested gear.

Our best-selling Guide shorts and women's pants, the drirelease tee, Tech 2.0 gloves, the new Trail Cargo Bibs and more are on sale now. Designed and shipped from Western North Carolina. These prices end 11/17.

Up to 30%Off select gear
Ends 11/17Early sale pricing
FreeUS shipping over $75
Mountain bikers riding in Cognative MTB apparel
Men's

Men's Early Black Friday deals

Trail shorts, bibs, vests, tech tees and gloves, marked down now through 11/17.


Women's

Women's Early Black Friday deals

Our Guide trail pants and shorts plus Tech 2.0 gloves, marked down now through 11/17.


Bundle & Save

Save more when you buy more

Full-price favorites, bundled. Your bundle discount is applied automatically in the cart.

Flannels
20–25%

Mix & match flannels

Buy 2 and save 20%, or buy 3+ and save 25% on flannels, Catalyst shirts and wool socks.

Shop Flannels
Jerseys
20%

Jersey 2-pack

Pick any 2 jerseys and save 20%.

Tees
25%

Tee 3-pack

Pick any 3 tees and save 25%.

Shop Tees

Bundles apply to full-price items and can't be combined with discount codes.

What's Next

More deals are coming

Sunday 11/15

New glove designs

Fresh standard glove designs drop Sunday at a 20% launch price. Get on the list and you'll hear first.

Shop Gloves
Starts 11/22

Sitewide Black Friday sale

Starts 11/22. Email subscribers get early access.

Good to Know

Sale questions

When does the Early Black Friday sale end?

Early sale prices end 11/17. Our sitewide Black Friday sale starts 11/22.

Can I use a discount code on sale items?

No. Sale prices are already marked down and can't be combined with discount codes or bundles. Codes like FIRSTORDER20 still work on full-price items.

Do sale orders ship free?

Yes. US orders over $75 ship free, and most orders leave our Hendersonville facility the next business day. See Shipping & Delivery.

What if something doesn't fit?

Check our Exchanges and Returns page. Our gear is also backed by the Ride Life Guarantee™.

Ends 11/17

Grab it before it's gone

Sizes and colors are limited at these prices.