News
Bentonville Bike Fest Recap
We kicked off our Summer season with the 2nd annual Bentonville Bike Fest! This was the most action-packed three-day event we have experienced to date. Unlike many festivals focusing on...
Berm Park is Finally Open!
We had such a fun weekend on the opening day of Berm Park that we wanted to share a recap and some information on how the whole thing came about....
Empower MTB is Changing The world of Women’s Mountain Biking
It is important to us to always be surrounded by like-minded folks in the industry. So about a year ago, we had noticed an ambassador of ours, Cindy Abbott (@cindit.mtb),...
2021 Year End Update
And we thought 2020 was crazy... Welcome to 2022! Wow, what a year it's been. Our brand is where it is today because of you, and year after year, we...
Eric Porter and FreeHub Magazine Team Up
Recently our friend Eric Porter reached out to share his excitement for his newest project with FreeHub Magazine. Issue 12.4, a feature written by pro rider Eric Porter (@portermtb) about his...
Customer Feedback Built These Shorts
Have you tried our UPDATED Standard Issue Women's Endurance short?! New comfort contouring chamois with 4-5 hour ride performance Completely redesigned smooth yoga pant style waist Customer feedback...
Trip Report: My first bikepacking trip just happened! By Deborah Hage
My first bikepacking trip just happened! It all started with some casual chatter on social media... So often, the banter stops there but not this time and not with these...
Designed and Testing in The Blue Ridge Mountains!
When we say our gear is designed and tested in the North Carolina mountains, that's not just a marketing phrase to get you to buy from us. We say that...
Black Mountain Trail: To reroute or not to reroute?
Let’s face it, Garth and Wayne from Wayne’s World aren’t the only ones that don’t like change…. We mountain bikers fear change too. We don't want to see our favorite...
Merino Wool: It really is AMAZING!
The magic of wool! We've all heard from that one friend that swears by it or drooled over a Smartwool ad. And perhaps we've all asked the same question: is...
Creating the best MTB Gloves is a labor of love for us!
Saying we care about our products is an understatement. We spend every day talking about improving each product's comfort, fit, and overall design. It's our job, and we take it...
The 20th Anniversary of Bicycle Film Festival is going virtual!
The 20th Anniversary of Bicycle Film Festival(BFF) is going virtual. BFF is arriving in Shenandoah Valley virtually March 19 - April 4. Hosted by Shenandoah Valley Bicycle Coalition. Tickets: https://btt.boldtypetickets.com/events/110419442/bicycle-film-festival-shenandoah-valley ...